Fortinet > Case Studies > Data and Technology Company Acxiom Enhances Customer Data Protection with Fortinet

Data and Technology Company Acxiom Enhances Customer Data Protection with Fortinet

Technology Category

Cybersecurity & Privacy - Intrusion Detection
Networks & Connectivity - Routers & Bridges

Applicable Industries

Buildings
National Security & Defense

Applicable Functions

Product Research & Development

Use Cases

Intrusion Detection Systems
Tamper Detection

Services

System Integration

The Customer

Acxiom

About The Customer

Acxiom is a data and technology company that designs and delivers customer intelligence solutions for some of the world’s most successful and trusted brands. The company uses marketing data and technology ethically and securely to help brands better understand people and engage them with relevance and respect. This approach creates better experiences for people and growth for brands. Acxiom is heavily invested in digital technology and is constantly evolving to keep up with the ever-changing threat landscape. The company values partnerships that can provide cutting-edge and next-generation technologies to ensure the protection of its customer data.

The Challenge

Acxiom, a company that designs and delivers customer intelligence solutions, is heavily invested in digital technology. With a business built on the ethical use of data, Acxiom faces the challenge of constantly evolving security threats. The company needed to ensure the protection of its customer data and insights into customer behavior. The challenge was to find a partner that could provide cutting-edge and next-generation technologies to keep up with the ever-changing threat landscape. Acxiom required a solution that could not only defend against attacks but also align with the different changes in the threat landscape.

The Solution

Acxiom partnered with Fortinet, a company known for its advanced security capabilities. Fortinet became an integral part of Acxiom’s firewall defense capabilities and their intrusion prevention system (IPS), performing intrusion detection system (IDS) functions. Fortinet's solutions helped enforce Acxiom's multi-zone architecture, providing end-to-end capabilities and defense capabilities along the entire stack. To further strengthen their security posture, Acxiom engaged in a proof of concept (POC) to incorporate their security operations center (SOC) and additional analytics solutions with FortiSOAR, a solution by Fortinet. As Acxiom’s technical capabilities evolved, the partnership and solutions with Fortinet evolved with them, responding to changes in digital transformation, software development, advanced compute, and data sharing across cloud environments.

Operational Impact

The partnership with Fortinet has significantly enhanced Acxiom's security posture. Fortinet's solutions have become a critical part of Acxiom's defense-in-depth strategy, helping to enforce their multi-zone architecture. This has resulted in greater protection for Acxiom's customer data and insights into customer behavior. The partnership has also enabled Acxiom to respond effectively to changes in digital transformation, software development, advanced compute, and data sharing across cloud environments. Furthermore, the relationship with Fortinet has been beneficial, with Fortinet actively listening to Acxiom's issues and pain points, conducting research, and providing solutions, thereby reducing the workload on Acxiom's end.

Quantitative Benefit

Enabled Acxiom to deploy advanced firewall protection to safeguard data
Provided defense-in-depth, by enforcing security in Acxiom’s multi-zone architecture
Offered security capabilities that will align with any new changes in the threat landscape