IBM > Case Studies > Coca-Cola Bottling Co. Consolidated Maximizes Profitability

Coca-Cola Bottling Co. Consolidated Maximizes Profitability

Technology Category

Application Infrastructure & Middleware - Database Management & Storage

Applicable Industries

Consumer Goods

Applicable Functions

Sales & Marketing

The Customer

Coca-Cola

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About The Customer

Headquartered in Charlotte, North Carolina, Coca-Cola Bottling Co. Consolidated (CCBCC) is the largest independent producer and distributor of Coca-Cola Company products in the United States.

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The Challenge

To capitalize on sales opportunities through deeper insights into customer demand, CCBCC needed to crunch more data without increasing time-to-insight, while meeting existing service-level agreements.

With so much additional sales forecasting data to process, CCBCC's nightly batch processes began to overrun—threatening to reduce the efficiency and cost-effectiveness of its supply chain processes, and to cause the IT team to miss its SLA (service-level agreement) targets.

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The Solution

To get the full benefits of its upgraded supply chain forecasting application and to ensure adherence to SLA requirements, CCBCC needed to reduce the time required to complete its nightly batch runs.

Using IBM FlashSystem (data storage system), the company saw a significant drop in the time it took to run batch workloads. Based on this positive experience, they were convinced that IBM FlashSystem had the balance of performance and price that is needed to meet our goal.

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Data Collected

Process Outputs, Supply Chain Optimization, Sales

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Quantitative Benefit

The solution enables it to process 20 times more forecasting data within the existing overnight window and SLAs.
Delivers deeper demand insights four times faster; helps match manufacturing output with demand, reducing risk of over or under-stocking; enables earlier logistics planning, increasing profitability.

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