In 2015, HFTH, members of the Western New York Coalition for Donated Goods (WNYCDG) and the City of Buffalo diverted 4,800 tons of unwanted clothing and textiles for reuse. In an age of growing consumerism, HFTH’s ambition is to provide even greater support for the homeless. Its management team’s aim is to expand their recycling and collection capabilities, with the goal of achieving zero waste to landfill from its operation. HFTH was founded in 1990, starting out with a small number of recycling collection containers around the WNY area. Nick Calandra, COO and Corporate Secretary of HFTH, describes the management of those containers saying, “We personally checked every container and it was easy to memorize locations and estimate fill speeds in order to organize our truck routes and collections.” However, as the organization grew and the collection points spread across a wider area, manual logistics planning became more complex and efficiency dropped. It got to the point where containers were being emptied when only 30% full, simply because they were located on the regular collection routes. HFTH sought a solution that would allow them to scale operations, optimize collections and, wherever possible, automatically adjust routes to maximize collection efficiency.