When severe weather hits, the potential damage to a home could be disastrous. Insurance claims for flooding damage exceed $3 billion per year in the United States, and most homeowners are not even covered for even basic water damage to carpet, drywall, electrical, furniture and personal items. Sump pumps are one of the best defenses against flood damage, but when storms knock out electricity, traditional sump pumps are rendered useless. As a seller of water management and equipment protection, Pentair sought a communication platform that will support a wide range of Pentair Internet-connected products.