Whirlpool wanted to add connectivity to appliances and transform the company's relationship with customers. Traditionally, Whirlpool interaction with customers was limited to purchases made once every ten years. Connected washer and dryers provide exciting new features like remote management of start times and inter-machine communication.

After intensive market research among homeowners, Chamberlain confirmed a common usability issue that impacted a significant majority of its customers: the “U-Turn Problem”.A few minutes after leaving their home, most garage door opener owners experience a nagging worry about whether they closed their garage door. Many homeowners will actually turn their car around and drive back home just to double check. Wanting to improve the consumer’s user experience with their products, Chamberlain’s connected garage door opener project was born. Chamberlain now markets their Internet-connected garage door openers as a “peace of mind” purchase and reports that their customers open the app an average of four times per week.

Seventy percent of all Americans enter their homes through their garage door. In June 2011, LiftMaster unveiled an innovative new line of Internet-connected garage door openers. This portfolio of new products set the bar for convenience by enabling customers to monitor and control their garage doors from a smartphone-based app. LiftMaster was looking for the perfect middleware solutions meeting their cost and reliability goals for connecting LiftMaster products to the Internet, while at the same time enabling an easy installation process.