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HEINEKEN Uses the Cloud to Reach 10.5 Million Consumers
For 2012 campaign, the Bond promotion, it planned to launch the campaign at the same time everywhere on the planet. That created unprecedented challenges for HEINEKEN—nowhere more so than in its technology operation. The primary digital content for the campaign was a 100-megabyte movie that had to play flawlessly for millions of viewers worldwide. After all, Bond never fails. No one was going to tolerate a technology failure that might bruise his brand.Previously, HEINEKEN had supported digital media at its outsourced datacenter. But that datacenter lacked the computing resources HEINEKEN needed, and building them—especially to support peak traffic that would total millions of simultaneous hits—would have been both time-consuming and expensive. Nor would it have provided the geographic reach that HEINEKEN needed to minimize latency worldwide.
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Driving Digital Transformations for Vitro Diagnostic Medical Devices
Diagnostic devices play a vital role in helping to improve healthcare delivery. In fact, an estimated 60 percent of the world’s medical decisions are made with support from in vitrodiagnostics (IVD) solutions, such as those provided by Roche Diagnostics, an industry leader. As the demand for medical diagnostic services grows rapidly in hospitals and clinics across China, so does the market for IVD solutions. In addition, the typically high cost of these diagnostic devices means that comprehensive post-sales services are needed. Wanteed to improve three portions of thr IVD:1. Remotely monitor and manage IVD devices as fixed assets.2. Optimizing device availability with predictive maintenance.3. Recommending the best IVD solution for a customer’s needs.
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GE Healthcare Delivers Core Customer Solutions on the Microsoft Cloud
Two of the company’s businesses—GE Healthcare IT and GE Healthcare Global Services—sought to provide customers with more flexible, yet secure cloud solutions. GE Healthcare IT software and services for Integrated Care create actionable insight across the healthcare system and the care pathway, enabling better clinical and financial outcomes. Healthcare Global Services help health systems manage their operational resources to deliver high quality care safely, efficiently, and affordably. Both business groups knew that while healthcare providers worldwide need better insight and control over data to both improve efficiency and improve clinical care, they must also protect patient information and meet increasingly challenging regulatory requirements Moreover, the company sought to meet its goals without investing additional time and money in on-premises infrastructure.In the United States, GE Healthcare sought to simplify Meaningful Use (MU) reporting to help facilitate the MU attestation required to qualify for incentives from programs established through the Health Information Technology for Economic and Clinical Health Act (HITECH Act). Customers in other countries also have compliance needs, and GE Healthcare wanted a solution that it could easily adapt to a wide range of privacy and security requirements.
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Using Data to Make Operators and Maintenance Staff Efficient
Some of Elipse's customers have very large plants, and when the technicians are out in the plant, they cannot see the status of plant instrumentation. When doing calibrations or inspections, they have to radio back to the control room, which slows the work and can extend downtime.
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Improve the Efficiency and Safety of Liposuction with Data Analysis
Liposuction is a surgery that removes fat from the human body with cannula, a tube that can be inserted into the body. Extracting fat is a very complex surgery procedure. The cannula should precisely reach to the fatty tissue between skin and muscles. When the cannula is injected into deeper issue, it may damage muscle issue. If the cannula isn’t inserted enough, the fat maybe removed unevenly or causes skin necrosis. The fine senses of surgeon is certainly important.Injecting cannula and extracting fat occur 12,000 to 20,000 times per one surgery. It means that moving cannula in time-uniformly is critical. However, every patients has different types of fatty tissue and areas operated on. Due to this complexity of the procedure, skillful surgeon having plenty of experiences were favoured.
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Top Hospital Working to Develop a “Digital Companion” that Could Save Lives
To help more people live longer, cardiologists need data such as electrocardiogram (ECG) readings or blood pressure measurements collected over weeks, months, or even longer. To make such data collection possible, a consortium of 37 organizations built an Internet of Things (IoT) prototype called Digital and Analog Companions for an Aging Population (digilog). Using a fitness band and tiny wearable sensors, digilog captures and sends a patient’s ECG readings and other health measurements to Microsoft Azure. There, IoT and other services transform disparate medical data into easy-to-read summative dashboards and key performance indicators (KPIs), which users and their physicians can view from a mobile app or a web portal. As digilog undergoes extensive tests, its creators are excited by its potential to save lives, lower healthcare costs, and provide needed care in remote and underdeveloped regions.
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